Häagen-Dazs position itself as a premium ice cream brand, but had started to feel unapproachable and unattainable, especially with the rise of new brands entering the market. We want to convey that 'premium' doesn't have to mean 'withdrawn'. The beauty of Hä​​​​​​​agen-Dazs is that its quality is meant to be enjoyed and shared between each other. In fact: there's a Hä​​​​​​​agen-Dazs for every moment.
Art Directors: Sayu Fujii, Sabino Lops, Chenhao Li, & Hanna Dykstra / Copywriters: Sayu Fujii & Sabino Lops
Photography: Sayu Fujii
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