Marc Jacobs Daisy competes in an industry led by a sense that advertising cannot yet directly address: smell. The iconic perfume bottle has an equally iconic scent but how do we convince women of that, when they usually don't notice a difference in fragrance? We remind them of what it represents: the youthful charm of their favourite innocent moments. Every time they wear Daisy, they realize: good memories shouldn't fade.
Art Director: Sayu Fujii / Copywriter: Nicole Luzine / Strategist: Jeanelle Suarez
Photography: Bary Hakim
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