The beauty and skincare industry is historically saturated with flat promises in traditional advertising. To a target audience that needs to rebuild their trust from underwhelming results with exaggerated products, The Ordinary exists as a brand that is committed to transparency and education. Complete with straightforward product names and detailed usage guidelines, The Ordinary offers skincare that considers each individual’s unique needs and reassures them with a routine: made for you.
Art Director: Sayu Fujii & Bary Hakim / Copywriter: Nicole Luzine / Accounts: Jeanelle Suarez
Photography: Sayu Fujii & Bary Hakim
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