When you think of Amazon Prime, what do you think of? Students in Japan associate the service with express shipping. However, Amazon Prime Student offers more than just a delivery service. A service to all interests  niche or not  interests that these students are seeking in increasing demand. To bring attention to the platform's entertainment services, we insisted: Prime Student tailored for you.
Internal assignment at Ogilvy Japan for Amazon Prime Student.
Art Director: Sayu Fujii / Strategist: Kaoru Sho / Accounts: Riyoko Itotani & Nozomi Yamazaki
Photography: Sayu Fujii
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